Today, web marketers and all businesses have an amazing amount of resources available to them. Indeed, not only is there huge variety in different applications, but the competition makes for tremendous choices within each particular category. The end result is a candy store full of cool and unique software all designed to make your life easier. However, easily over 90% just fail to take adequate advantage of that fact. You should always work to improve your marketing not only in capability but scope and power. So here are just a few clever things you can put into your marketing right away.
Unfortunately, very many web marketers pay little to no attention to doing the all-important market research on their niche audience. That is a huge mistake and strategic error for many reasons. If you want to really get the most out of your marketing, then you need to do this research. Then, you should take it a step further and see what kind of break-up you have with demographic groups. You can easily see the gender break-up as well as different age groups. The reason this matters is because you can separate your marketing so it is more targeted according to demographic group.
Men and women respond differently to many things when it comes to marketing and advertising. You can create far more responsive marketing materials when you take that point to heart. One of the most important areas with this basic difference concerns writing. The genders respond differently to copy, and their preferences are also different with the kind of information they want. For example, and this is in general, women prefer less information that explains the why of something. Men are the opposite and generally like to know the why?s about things.
Just about all markets and niches comprise different age groups. Of course there are always exceptions, but there is large number of markets that cross age group boundaries. So what you should do if you are serious about your marketing is learn how to reach out to all the groups with your copy. That entails learning how to appeal to young and older people through your writing. You probably have a good idea about how to do this, but you can also find information that will help you. Then you need to often provide a balance so you do not favor one or the other while appealing to both.
Even if you do not have extra money to buy the latest and greatest software programs, you can still become a dangerous marketer using free tools. Quantcast is perhaps your best online marketing friend because you can begin to learn all about your audience there. That is the one thing that has the potential to give you a huge ROI for years to come. But we think the majority of small and medium size businesses fail to use it for all the potential it holds.
Source: http://www.internetmarketingaxis.com/smarter-marketing-based-on-intelligent-research/
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