Direct mail is just about always looked at even if it is afterward thrown away. Postcards are almost always read before they are thrown away or used later.
Radio advertising and marketing can be rewarding, but the audience has to be listening to the precise station at the precise time your advertisement plays, or your try is of no use. Similarly with TV. Newspaper advertising should work, but the reader is required to discover your ad in the newspaper, if the shoppers open the paper at all. But no one walks out to their mailbox, pulls out their bunch of mail, and disposes of it without investigating pretty much every section of their daily mail.
Perhaps 35% of major companies utilize Twitter, Perhaps 60% utilize Facebook. But 100% utilize direct mail. The real reasons? Because your response could be tracked. Direct mail pieces are generally used later, looked at another time, shown to friends, and brought into a local business to have as a shopping list.
But what?s the single most valuable use for direct mail, particularly postcards?
Pretty much every marketing and advertising concept utilized in local small business; direct mail, signage, tv, radio, and more really needs a link to your
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Source: http://www.thmg.com/marketing-tips/is-local-online-marketing-better-than-local-search-engine/
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