Continue reading Google Is Making Moves To Seriously Disrupt Groupon (GRPN, GOOG) at Business Insider
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Sunday, February 24, 2013
Google Is Making Moves To Seriously Disrupt Groupon (GRPN, GOOG)
Business Insider writes, Groupon's stock has been crawling back from the abyss, with the company now worth about $3.8 billion. That's still less than the $6 billion Google offered for the daily-deals site shortly before Groupon went public. And now Google seems like it's moving to kill off Groupon by making ads for discounts and deals easier than ever to buy. Larry Kim, founder and CTO of WordStream, an online-marketing technology company, noticed that Google's Offers ads?deals broadly similar to Groupon's email discounts?were now available to anyone using Google's upgraded AdWords dashboard for managing ads. Rob?
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